Since its launch in 2012, the BBFAW has played a major role in driving improvements in corporate practice performance and reporting on farm animal welfare.

For example, over the past year the proportion of global companies reporting on farm animal welfare outcome measures increased from 59% to 72%.

Our surveys of companies confirm the Benchmark's importance, with companies pointing to BBFAW’s role in enabling them to compare their approach against industry peers, in providing a framework for reporting, attracting senior management attention and setting expectations.